What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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25 million monthly mobile app sessions

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Recent News

Morningstar  
“At Ookla, our mission is to provide unparalleled network intelligence to help improve global connectivity,” said Chip Strange, Chief Strategy Officer at Ookla. “Partnering with HEAVY.AI allows us to push the boundaries of what’s possible in network analytics, enabling our customers to make faster, smarter decisions that can drive meaningful improvements in network performance, consumer experiences, and better business outcomes for our clientele.”
Yahoo! Finance  
“We believe 2024 marked an inflection point for the Company as it returned to revenue, adjusted diluted EPS, and free cash flow growth,” said Vivek Shah, Chief Executive Officer of ƽ. “We are also excited to introduce a new segment reporting structure that we believe will aid investors in gaining a better understanding and appreciation of our business.”
Consumer Affairs  
It now costs an estimated $20,384 for a baby's first year, according to research by parenting website BabyCenter, marking an increase from $15,775 in 2022 when the calculation was last made during rising inflation. On average, BabyCenter said parents will spend around 31% of their income on first-year baby expenses. The mounting costs are causing stress: 89% of mothers said finances harm their mental health, according to a BabyCenter survey of 1,399 moms between Jan. 17 and Feb. 3. As a result, a quarter of mothers surveyed said they have decided to have fewer children and another 26% have delayed having more kids.
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